Communicating science is vital, difficult and challenging. Just how do we effectively talk about probability and likelihood of increased impacts on humans with climate change? Science, communication and psychology has a big role to play.
Just one example to illustrate the point. The Fear Won't Do It study looks at what we commonly see with climate issues - the risk of destruction to ice caps, the Barrier Reef, coral bleaching, increased severity of dangerous storms and, likelihood of more/longer heat waves etc. While this might grab people's attention it is generally an ineffective tool for motivating genuine personal engagement.
Research like this argues we should be engaging people's personal concerns. And understanding environmental leadership.
Part of this leadership, in Australia, is National Science Week. And within this is a social media challenge to science communicators. See details - complete with free tickets to win to How I Ended This Summer - here...
Image from the film How I Ended This Summer. It's shot at an Arctic research station.